What is the Best New Product Competition?
Everyone at EFTTEX including the media and trade will see your product. The Best New Product stand at EFTTEX is a must see. Everyone visits the BNP Showcase, which means maximum exposure and enhances the reputation of your company. It is the only European-wide showcase of new products. Entering the competition brings with it brand awareness and shows that your company is innovative and has something new to offer the market.
It can create traffic and bring visitors and members of the press to your stand as they want to meet you and know more about your product after seeing it on the Best New Product Stand.
Your new product will be shown on two different stands: yours and the Best New Product Stand meaning maximum exposure to visitors looking for something new.
The marketing opportunities are endless whether you win or if you are a runner-up. Coverage in the media will be assured. Companies use their success as an advertising and promotional tool to ensure that they remain in the limelight.
Who can participate?
EFTTEX exhibitors and co-exhibitors can enter their new products. The Best New Product Awards 2026 are open to brand new products launched for the very first time in Europe from the 1st January 2026.
Further details to follow in Spring 2026.
